3. Facebook Unfriending
Burger King once, in a marketing scheme, promised Facebook users a free burger for every ten friends they would unfriend. A new Facebook app, “Whopper Sacrifice”, was advertised in this promotion. For every 10 Facebook friends you delete, this app would provide you with a coupon for a free Whopper. The app, however, did one very controversial thing. That is, it would send people notification that they’d been unfriended for a burger. Facebook demanded a tweak to this aspect and BK pulled the campaign.