2. Make Full Use of Free Advertising
You don’t always have to go to great lengths for advertising nor do you have to pay hefty fees for putting on billboards to be seen. We live in an era where social media controls everything. With that same social media, you can advertise all you want. You can even meet potential clients via social media. Another form of marketing is getting the attention of the local media. Get the press or the local news channels and do some public speaking. This way your company is getting free exposure and recognition. By doing a lot of activity via the local press, you can establish yourself as a local company. This is a fine way to build yourself especially given the fact that you are little capital.