6. Add Enticing Content To Social Media Posts
Many people make this mistake: They share content on social media but provide no incentive for people to actually click on it.
Here’s an example:
However, I’ve recently found that including additional content when sharing posts can significantly boost the click-through rate.
For example, when I share a new blog post on X.com (Twitter), I now include a bullet-pointed list highlighting its key takeaways.
Adding that extra content generates a tremendous amount of engagement.