3. Publish Long-Form Content
BuzzSumo analyzed a staggering one million articles in a large-scale study to determine the most effective content types. Their findings revealed that long-form, in-depth pieces outperformed shorter posts under 1,000 words in terms of earning more social shares and backlinks from other websites.
Indeed, as illustrated in the chart above, long-form content (>3k words) receives an average of 208% more shares than shorter articles.