2. Reduce Your Bounce Rate
A substantial bounce rate negatively impacts page views, conversions, and potentially SEO due to Google’s RankBrain algorithm, a crucial ranking factor. However, fortunately, enhancing your bounce rate can be quite simple. Let me show how:
a. Improve website speed: Users are in a hurry and decide whether to stay on a site within the first few seconds. If your site doesn’t load quickly, they might assume it’s broken or run out of patience and leave.
b. Optimize landing pages: Ensure your landing page is visually appealing and optimized for search intent.
c. Provide clear call-to-action: Avoid doing anything to confuse your visitors, and include a clear call-to-action.
d. Make your website mobile-friendly: With evolving technology, there is an expanding variety of screen sizes, input methods, and device capabilities accessing your website.